View Camera Magazine — Sacramento, CA (1991 to 1995)
During my tenure, I managed all day-to-day operations at View Camera magazine on both the editorial and production side. View Camera is a four-color, bimonthly trade publication targeted toward large format photographers, covering a myriad of topics ranging from fine art to commercial subjects as well as technical issues of interest to the photographic profession. Between 1991 and 1995, circulation figures and advertising revenue for the publication rose dramatically. Circulation increased 30 percent in 1993 and 20 percent in 1994. Advertising revenue increased approximately 25 percent each year from 1992 to 1994. Primary responsibilities included:

Managing Editor

• Designed, interviewed, wrote, and edited bimonthly trade magazine (circulation 13,500)
  
• Project manager for all outside service bureau operations (printer, separation house, etc.)
  
• Interviewed, trained, and supervised clerical staff (circulation department)
  
• Managed off-site contractors, contributing writers, editors and photographers
  
• Managed six-figure printing and advertising budget
  
• Liaison for eastern and midwest advertising representatives
  
• Handled midwest advertising sales 1991 to 1993; western advertising sales 1991 to 1995
  
• Performed cost and quality analysis of printing firms and printing related services
  
• Managed payroll for in-house staff and off-site contractors
  
• Company representative for major trade shows, press conferences, and review sessions
  
• Wrote and designed promotional materials
  
• Researched and wrote over 40 feature pieces
  
• Conducted interviews with major artists
  
• Generated press releases and media information
  
• Created and maintained office production schedules and editorial calendar
  
• Created and managed the View Camera Excellence Awards program
  
• Managed production process and acted as company representative during press checks at printer